Google Chrome – Instant Pages
The Google browser Chrome is continuing to gain popularity and continues to eat away users from Firefox. The new release of Chrome now allows print preview which it was lacking. It also has a feature no other browser has called “Instant Pages”.
When you search with Google, Instant Pages predicts what site you probably will click on and starts prerendering the page for you in background, this results in sites loading a lot faster.
A concern about this has been that the prerendering will count as a page view and cause inaccurate Analytics for site traffic. To prevent this from happening Chrome uses a page visibility API which can tell site tracking services to know if the page is prerendering so that it knows it can ignore those stats.
It appears that Analytics providers are the only ones that need to make adjustments on their end. If you use Google Analytics you should be fine but for any other 3rd party site traffic tracking software you should make sure they make use of the page visibility API so that their stats ignore prerendering of sites.
Below is a video demonstrating Instant Pages.