Going Up?

A “rising” trend in the advertising industry is the use of elevator advertising in shopping malls, high rise office buildings, apartment complexes, and other heavily trafficked buildings. These large, entertaining ads captivate audiences and almost guarantee that the ad will be seen and remembered.

The key to elevator advertising is location, location, location. Knowing the audience in a particular location and anticipating their reactions to the advertisement is important to the success of the campaign. But with an estimated 500 people a day* jamming into high-rise elevators in malls and office buildings, it’s hard not to increase gross impressions with elevator advertising.

So whether it’s a dunking oreo in a shopping mall, where the are sure to be hungry children tagging along with their mothers, or a weight-loss ad in an office building, where there are sure to be guilt-driven businessmen and women, strategically placed elevator advertisements can be a tremendously effective medium.

You can see more clever and creative elevator ads here

*gaebler.com